Creating brand awareness by running targeted ads for users on Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest is called Social Media Marketing (SMM). Most of today’s generation uses one or more of these websites for recreational, entertainment purposes.

By running your advertisement on these platforms, displaying them to the interested audience, creating engaging ads with value added content, hosting live Q&As, hosting live sessions on the making or marketing of the product, you can gain an enormous boost in your product value. Customer reviews and feedback from real users on YouTube, celebrity endorsements, trending hashtags can go a long way in creating a brand image that beats the competition. If you can get people talking about your product, then you can sit back rest assured about sales.

SMM is an inevitable aspect of digital marketing. With the social media algorithms constantly changing, it’s best to hire an agency or expert in this field to handle this marketing for you, instead of trying to figure out on your own. Also, we live in the era of political correctness. It’s very easy to lose hindsight and get into a negative trend for saying something incorrect or unacceptable.

The social media users of 2021 are not forgiving at all and a simple issue can escalate beyond control. Often, we see that a negative news becomes more viral compared to a positive news.