First of all, what is content (other than the general state of mind!)?

The Content marketing Institute, a website for digital information defines it as: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

In simpler terms content is anything and everything that a consumer consumes in the form of digital data.

This data whilst being of high quality also does value addition to the lives of consumers on a consistent basis. Content is like the base of all kinds of digital marketing. Each and every kind of marketing needs excellent content to flourish.

• Can email marketing be successful without a good email?
• Can a social media marketing strategy be lucrative without good content?

A well thought of effective content can go a long way in establishing your brand image. A well written ad or an attention capturing billboard can embed into the minds of the customers. They can create a need or demands in the unexpected segments of the customers.

For example, you see an ad that shows you how it’s possible to revamp your house with low budget items (less than 5$). You check it out, read some rave reviews, nod your head and agree that it indeed looks good. You place an order because after all it’s only 5$ but its adding value to your home.

Were you even looking for such an item in the first place? No, right? But the ad compelled you to check out the video/blog and in the end turned you into a potential buyer. That’s the power of great content!! You make the customer buy a product without even being too pushy.

That’s a win-win for both parties.